CHAPTER 7
Branding on a budget
It is now perfectly possible to become an expert, create a brand and get known, without having to spend a fortune. You will enjoy doing it and here is how to go about it.
A professional logo
Create a good first impression with a professional-looking logo. When it comes to where to turn to get help for this, look first to friends and family; do you know anyone who could design something for you to get the business up and running? Or consider a skill swap (see Chapter 9). The third option is to turn to websites on which millions of creative freelancers are awaiting your instruction. The benefit of using these sites is that you get lots of options presented from the freelancers pitching for work. I still remember returning ...
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