CHAPTER 5

Technology set-up

Technology and the internet are the key ingredients that enable you to start a business on a budget.

For the purposes of this book, I am working on the basis that you have a phone and access to a computer or laptop. If you do not own a computer, head to the local library where you can use one for free. Complement this with a host of free technology tools to help with branding, promotion and sales. These tools are presented in the following sections and a complete listing of all the technology you need follows later in the chapter.

First, we look at the technology set-up in your office, and the kit required so that you can work on the move. In later sections we cover technology to promote the business (emails, social ...

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