April 2015
Beginner
600 pages
16h 22m
English
Content preview from Starting a Business All-In-One For DummiesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Contents at a Glance
Chapter 1: Your Business in Context
Chapter 2: Refining and Defining Your Business Idea
Chapter 3: Creating a Business Model
Chapter 4: Finding Your Target Market
Chapter 5: Considering a Franchise
Book II: Planning for Your Business
Chapter 1: Writing a Business Plan
Chapter 2: Finding the Funding
Chapter 3: Setting Your Franchise's Wheels in Motion
Chapter 4: Starting a Home-Based Business
Chapter 5: Creating a Website for Your Business
Chapter 6: Starting with the Right Legal Structure
Book III: Managing Your Finances
Chapter 1: Setting Up the Books
Chapter 2: Understanding Your P&L
Chapter 3: Working with Cash Flow and Staying Solvent
Chapter 4: Controlling Costs and Budgeting
Chapter 5: Satisfying the Tax Man
Book IV: Managing Your Business
Chapter 1: Tackling the Hiring Process
Chapter 3: Embracing Corporate Social Responsibility
Chapter 4: Managing with Technology
Chapter 5: Developing Employees Through Coaching and Mentoring
Chapter 6: Delegating to Get Things Done
Book V: Marketing and Promotion
Chapter 1: Optimizing Your Marketing Program
Chapter 2: Strengthening Your Marketing Strategy
Chapter 3: Taking Stock of Your Business Image
Chapter 5: Creating Marketing Communications That Work
Chapter 6: Social Marketing: Facebook, Pinterest, Twitter, and Blogs
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.