April 2015
Beginner
600 pages
16h 22m
English
Content preview from Starting a Business All-In-One For Dummies
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Book V
Marketing and Promotion
Check out an online article on boosting your web sales at www.dummies.com/extras/startingabusinessaio.
Contents at a Glance
Chapter 1: Optimizing Your Marketing Program
Know Yourself, Know Your Customer
Finding Your Marketing Formula
Controlling Your Marketing Program
Refining Your Marketing Expectations
Revealing More Ways to Maximize Your Marketing Impact
Chapter 2: Strengthening Your Marketing Strategy
Finding and Riding a Growth Wave
Growing with a Market Expansion Strategy
Specializing with a Market Segmentation Strategy
Developing a Market Share Strategy
Designing a Positioning Strategy
Considering Other Core Strategies
Selling Innovative Products
Writing Down and Regularly Reviewing Your Strategy
Chapter 3: Taking Stock of Your Business Image
Making First Impressions
Auditing the Impressions Your Business Makes
Chapter 4: Forging Your Brand
What Brands Are and What They Do
Building a Powerful Brand
Your Market Position: The Birthplace of Your Brand
Conveying Your Position and Brand through Taglines
Balancing Personal and Business Brands
Maintaining and Protecting Your Brand
Chapter 5: Creating Marketing Communications That Work
Starting with Good Objectives
Developing Effective Marketing Communications
Making Media Selections
The Making of a ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.