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Starting a Business All-In-One For Dummies by Consumer Dummies

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Book I

From Idea to Reality

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Contents at a Glance

Chapter 1: Your Business in Context

An Overview of Feasibility Analysis

Understanding Your Industry

Researching an Industry

Defining Your Market Niche

Zeroing-in on a Brand New Product

Chapter 2: Refining and Defining Your Business Idea

Recognizing the Power of a Good Idea

Brainstorming New Business Ideas

Identifying Business Opportunities

Doing Your First Reality Check

Chapter 3: Creating a Business Model

Evolution of Business Models

Business Models Are a Hot Topic

Who Needs a Business Model?

Common Aspects of All Business Models

Business Models in Their Simplest Form

Examples of Business Models

Finding Success with a Business Model

Chapter 4: Finding Your Target Market

Gauging the Target Market

Determining Industry Attractiveness

Looking for Niche Attractiveness

Checking Out Customer Attractiveness

Finding Your Place on the Industry Value Chain

Chapter 5: Considering a Franchise

So What Is a Franchise, Anyway?

What's the Deal with Brands in Franchising?

The Two Types of Franchises

The Roles and Goals of Franchisors and Franchisees

Franchise Relationships

Pros and Cons of Franchising

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