April 2015
Beginner
600 pages
16h 22m
English
Content preview from Starting a Business All-In-One For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Book I
From Idea to Reality
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Contents at a Glance
Chapter 1: Your Business in Context
An Overview of Feasibility Analysis
Understanding Your Industry
Researching an Industry
Defining Your Market Niche
Zeroing-in on a Brand New Product
Chapter 2: Refining and Defining Your Business Idea
Recognizing the Power of a Good Idea
Brainstorming New Business Ideas
Identifying Business Opportunities
Doing Your First Reality Check
Chapter 3: Creating a Business Model
Evolution of Business Models
Business Models Are a Hot Topic
Who Needs a Business Model?
Common Aspects of All Business Models
Business Models in Their Simplest Form
Examples of Business Models
Finding Success with a Business Model
Chapter 4: Finding Your Target Market
Gauging the Target Market
Determining Industry Attractiveness
Looking for Niche Attractiveness
Checking Out Customer Attractiveness
Finding Your Place on the Industry Value Chain
Chapter 5: Considering a Franchise
So What Is a Franchise, Anyway?
What's the Deal with Brands in Franchising?
The Two Types of Franchises
The Roles and Goals of Franchisors and Franchisees
Franchise Relationships
Pros and Cons of Franchising
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.