O'Reilly logo

Starting a Business All-In-One For Dummies by Consumer Dummies

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Table of Contents

Introduction

About This Book

Foolish Assumptions

Icons Used in This Book

Beyond the Book

Where to Go from Here

Book I: From Idea to Reality

Chapter 1: Your Business in Context

An Overview of Feasibility Analysis

Executive summary

Business concept

Industry analysis

Market/customer analysis

Genesis or founding team analysis

Product/service development analysis

Financial analysis

Feasibility decision

Timeline to launch

Understanding Your Industry

Using a framework of industry structure

Deciding on an entry strategy

Researching an Industry

Checking out the status of your industry

Competitive intelligence: Checking out the competition

Defining Your Market Niche

Narrowing your market

Developing a niche strategy

Zeroing-in on a Brand New Product

Become an inventor

Team up with an inventor

License an invention

Chapter 2: Refining and Defining Your Business Idea

Recognizing the Power of a Good Idea

Knowing the difference between passion and profitability

Turning a gig into a business

Planning ahead: Great ideas take time

Checking out the competition

Brainstorming New Business Ideas

Using the do-it-yourself idea blender

Inspiring team creativity (with or without donuts or bagels)

Finding business ideas within your work environment

Identifying Business Opportunities

Listening to what customers have to say

Spotting changes that open up new opportunities

Testing your business ideas

Doing Your First Reality Check

Getting a second opinion

Conducting a self-appraisal

Chapter ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required