August 2019
Intermediate to advanced
368 pages
11h 41m
English
Content preview from Strategic Human Resource Management and Development, 1e
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CHAPTER 11
HR Branding
“Employer branding reflects the work culture in a business. Therefore, it is of much significance. Through right branding, the company can recruit the best talent and strengthen its positioning amongst its employees.”
D.K Srivastava as Vice president-HR, HCL comnet
CHAPTER OUTLINE
- Employer of choice
- HR branding
- Psychological contract
- Recruitment tool
- Strategic process
LEARNING OUTCOMES
- Meaning of HR branding
- Importance
- Role of HR in branding
- Implementation of policies to build brand
OPENING CASE
State ...
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