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Strategic Human Resource Management and Development, 1e by Ekta Sharma

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CHAPTER 11

HR Branding

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“Employer branding reflects the work culture in a business. Therefore, it is of much significance. Through right branding, the company can recruit the best talent and strengthen its positioning amongst its employees.”

 

D.K Srivastava as Vice president-HR, HCL comnet

CHAPTER OUTLINE
  • Employer of choice
  • HR branding
  • Psychological contract
  • Recruitment tool
  • Strategic process
LEARNING OUTCOMES
  • Meaning of HR branding
  • Importance
  • Role of HR in branding
  • Implementation of policies to build brand

OPENING CASE

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State ...

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