May 2015
Beginner
848 pages
28h 40m
English
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CONTENTS
1. Introduction to Business Policy and Strategic Management
Strategy Show: Mindtree—Right Things the Right Way
1.1. Evolution of Strategic Management as a Discipline
1.2. Concepts of Strategy and Business Policy
1.3. Meaning and Nature of Strategic Management
1.4. Importance and Relevance of Strategy
1.5. Characteristics of Strategic Management and Strategy Absence
1.6. Role of the Strategist-Strategic Management Professionals
1.7. Conceptual Framework of Strategic Management
1.8. Some Theories Used in Strategic Management
1.9. Tools and Techniques in Strategic Management
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