Strategic Management,1/e

CASE STUDY 5

ESCORTS TRACTORS—AIMING FOR SEGMENT LEADERSHIP

Settled agriculture brought culture among communities as it gave free time to think about things other than food. While it specifically engaged certain people to produce food surpluses, many were freed from gathering or hunting for food. As civilizations grew, at different geographic locations, innovations came to free more people from the concern of food production, and thus, farm equipments and machineries came into vogue. Starting with the simple wooden plough, the process of farm mechanization went ahead with machines to do most of the farm operations, thereby enabling more food from the land with less people and less drudgery. Tractor is the enabler of the more recent wave of full-fledged ...