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Strategic Marketing Skills
book

Strategic Marketing Skills

by Ana Mourão
October 2026
Beginner
248 pages
7h 10m
English
Kogan Page
Content preview from Strategic Marketing Skills

ABOUT THE AUTHOR

Ana Mourao has spent 15 years in the trenches of marketing technology at Fortune 500 companies building and running customer data strategy from the inside. Throughout her career, she has managed many platforms and has unified millions of customer profiles across many countries, reducing acquisition costs while increasing engagement. She has also helped built marketing technology infrastructure for Fortune 500 companies such as 3M, Charles Schwab, and Marriott—learning firsthand what works, what breaks, and what matters when you’re trying to make your martech stack deliver on its promises. From this experience, she created her proprietary methodology: The Experimental Marketer Framework. It was designed to help other senior marketing ...

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Publisher Resources

ISBN: 9781398628885