October 2026
Beginner
248 pages
7h 10m
English
Content preview from Strategic Marketing Skills
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06 Everything—Measuring, Explaining, and Connecting Marketing to Business Objectives
The CFO Question Marketers Can’t Answer
Picture this. Quarterly business review. The conference room smells like stale coffee and mild panic. Your CFO leans forward, taps the table twice, and asks the question every marketing leader dreads:
“We spent $2.3 million on marketing last quarter. What did we get for it?”
You pull up your dashboard. Impressions are up 34 percent. Click-through rates exceeded benchmarks. Social engagement grew by 22 percent. Brand awareness surveys show positive momentum. The deck looks impressive. The colors are on-brand.
The CFO stares at you like you just explained quantum physics in Klingon.
“But what did we actually get? How ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.