October 2026
Beginner
248 pages
7h 10m
English
Content preview from Strategic Marketing Skills
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02 Engage—Building Stakeholder Buy-In and Cross-Team Collaboration
The Marketing Meeting that Changed Everything
A marketer—let’s call her Sarah—walked into the conference room confident she had the perfect solution. As Director of Marketing at a mid-sized e-commerce company, she’d spent weeks developing a comprehensive marketing technology roadmap. Whether implementing a new marketing automation platform, upgrading their analytics infrastructure, adopting AI-powered personalization, or building an integrated customer data foundation—she had a clear vision for transforming how they reached and understood customers. Her presentation was polished, her vendor comparisons were thorough, and her business case was compelling.
Twenty minutes later, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.