October 2026
Beginner
248 pages
7h 10m
English
Content preview from Strategic Marketing Skills
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
09 Conclusion: The Skill that Compounds
There is a particular kind of professional anxiety that has intensified over marketing in the last few years, and it is worth naming directly before we close. It sounds like this: by the time I learn this, it will already be obsolete.
And that anxiety is not irrational. According to PwC’s 2025 Global AI Jobs Barometer, core professional skills that used to last four to six years are now changing every 12 to 18 months. The platforms that defined careers five years ago have been restructured, acquired, or replaced. The measurement methodologies that marketing organizations invested in have been overturned by privacy regulation etc. The AI tools announced in January are already being superseded by something ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.