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Strategy in Practice: A Practitioner's Guide to Strategic Thinking, 3rd Edition by George Tovstiga

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Chapter 3Sense Making and Strategic Insight

Any fool can know. The point is to understand.

—Albert Einstein

Organizations and their competitive environments resemble a perplexing terrain. Our perceptions regarding that terrain are based on numerous inputs of information. Some of this information might be incomplete and unclear; some information might be outright misleading. That this is so has long been recognized in military contexts. The great Prussian military philosopher Carl von Clausewitz pointed out in his treatise On War that a “great part of the information obtained ...

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