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Streams, Walls, and Feeds: 109 Design Guidelines for Improving Notifications, Messages, and Alerts Sent Through Social Networks and RSS
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Streams, Walls, and Feeds: 109 Design Guidelines for Improving Notifications, Messages, and Alerts Sent Through Social Networks and RSS

by Nielsen Norman Group
February 2010
Intermediate to advanced content levelIntermediate to advanced
210 pages
5h 41m
English
New Riders
Content preview from Streams, Walls, and Feeds: 109 Design Guidelines for Improving Notifications, Messages, and Alerts Sent Through Social Networks and RSS

Chapter . Social Networks

Why People Join Social Networks

The main reason people joined social networks was to connect with people they knew: friends, family members, colleagues, and acquaintances. Following companies and receiving updates from them was often a benefit of using social networks, but it wasn’t the main reason people decided to join and utilize these tools.

Many individuals joined these tools for the opportunity to keep in touch with their contacts. Users often joined social networks to check status updates, look at pictures, and send messages to their friends. One user said, “I joined as a way to connect with people that I don’t normally see or talk to.” Another user said, “I joined as a way to keep in touch with friends working overseas.” ...

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Publisher Resources

ISBN: 9780132107501