Chapter . Subjective Satisfaction: Message Ratings
In our second study, after users read and reviewed a message from a company or organization, we asked them to rate various attributes of the message on a scale of 1 to 7, with 7 being the highest rating.
In our study, we asked:
How useful was this message?
How informative was this message?
How well-written was this message?
How trustworthy is the company that sent this message?
Overall, how valuable was this message?
Overall, we collected ratings for 292 messages sent from over 93 different companies and organizations through social networks and RSS feeds. As the chart below shows, trust and writing received the highest average ratings, and information, usefulness, and overall value received the lowest ...
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