February 2006
Beginner
400 pages
10h 54m
English
Content preview from Sumantra Ghoshal on Management: A Force for Good<authorgroup>Christopher A. Bartlett and Sumantra Ghoshal</authorgroup>Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 3. Managing across borders: New organizational responses
The previous chapter identified the key strategic challenge facing multinational corporations in the late 1980s: the need to deliver on the demands for global integration, local responsiveness and worldwide learning simultaneously. Here Chris and Sumantra consider the Transnational Solution. Rather than focusing on changes to the organization structure, the Transnational involves simultaneous attention to the firm’s structures, systems and culture. Ultimately, the authors argue, the solution is about creating “a matrix in the mind of the manager” so he or she can act accordingly to the overall objectives of the ...
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