Chapter 12. Integrating the enterprise
In this paper Sumantra and Lynda Gratton revisit one of the oldest but most important management challenges – how to create an integrated enterprise in which the whole is greater than the sum of the parts. While the challenge is old, it has taken on new relevance today as many firms struggle with pulling together their fragmented and diversified operations around the world. Building on their detailed case studies of Goldman Sachs, BP, OgilvyOne and other companies, they show how integration can be built at multiple levels in the firm – through operational, social, intellectual and emotional mechanisms. This paper won the Richard Beckhart Prize for ...
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