IN THIS CHAPTER
Identifying key customers and what they value
Aligning your supply chain with customers and suppliers
Creating new value with your supply chain
Envisioning the future of your supply chain
One of the most exciting and challenging aspects of supply chain management is how quickly things change. New customers, new suppliers, and new technologies are added to supply chains every day. In order for supply chain managers to meet their goals of delivering value to customers while maximizing profits, they need to always be looking for ways to improve. This chapter provides ten questions that you should ask to make sure your supply chain is meeting your customers’ needs, giving your company a competitive advantage, and keeping pace with technology trends.
One big challenge for supply chain managers is that they’re often disconnected from the company’s customers. Sales and marketing departments make deals and entice customers to buy; then it’s up to the supply chain folks to make the products and ...