Book description
The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:
• How to get on the right career path
• The best way to determine pricing
• How to avoid common legal pitfalls
• How to manage large projects
• The secrets of efficient design teams
• How to forecast your workload and finances
Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more:
• Design planning and strategy
• Corporate identity development
• Publication and editorial design
• Brand identity and packaging design
• Advertising and promotion design
• Marketing communications
• Environmental design
• Industrial design
• Motion graphics
• Interaction design
• Information design
“It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry.”
Frank Maddocks, President, Maddocks & Company
“Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer.”
Marty Neumeier, author of Zag and The Brand Gap
Table of contents
- Title Page
- Copyright Page
- Table of contents
- Preface to second edition
- Introduction
- Career options
- Small business
- Legal issues
-
Large firms
- Chapter 22: Successful design teams
- Chapter 23: Using student interns
- Chapter 24: Working with a sales rep
- Chapter 25: Large projects
- Chapter 26: Financial management
- Chapter 27: Forecasting
- Chapter 28: Business planning
- Chapter 29: Exit strategies
- Chapter 30: Special challenges for in-house departments
- Index
- Acknowledgments
- About the author
Product information
- Title: Talent Is Not Enough: Business Secrets For Designers, Second Edition
- Author(s):
- Release date: April 2010
- Publisher(s): New Riders
- ISBN: 9780321702029
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