It must have been fun to be in charge of a big twentieth-century brand. Things were a lot simpler then. You could easily control the direction of your brand image because there were only a few vehicles, in particular advertising and PR, through which the brand story could be told.
Great brands were built on the back of great advertising campaigns. Advertising was heroic. Great advertising could build a brand from nothing. Or it could be the savior of a troubled brand.
Many of the classic heroic advertising campaigns were born in the post-World War II era, as mass consumerism started to really hit its stride in America. Famous examples like the Volkswagen campaign to “Think Small” (named by Advertising Age as the top advertising campaign ...
With Safari, you learn the way you learn best. Get unlimited access to videos, live online training,
learning paths, books, interactive tutorials, and more.