August 2011
Intermediate to advanced
300 pages
7h 38m
English
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Index
A
Aaker, Jennifer, 203
acronyms, avoiding, 102
ad-free brand communities. See brand communities
ad-free brands
benefits of, 239-240
brand positioning of, 14-16
creating, 11
successful brands, 238-239
Addictomatic, 63
advertising in external brand positioning rollout, 211
agenda for brand positioning workshop, 102-103
Alper, Eric, 144
ambassadors. See brand ambassadors
analytics, researching brand positioning, 53
analyzing brand research, 86-89, 255-257
announcing results of brand positioning workshops, 119
Apple, 238
The Art of Innovation (Kelley), 98
asking for help, 74
aspirational points of parity/difference, current versus, 31
audience, community versus, 44
B
Babinski, Tony, 144
background phase (brand positioning ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.