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The Arab World Unbound: Tapping into the Power of 350 Million Consumers by Vijay Mahajan

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Index

A

Abaya(robe and veil): detergent ad featuring, iris-scanning technology and and public vs. private appearance of women, stereotype of worn by successful Arab career women

Abbas, Hiam

Abbas, Karim

Abdulghani, Yousif

Abdullah, King of Saudi Arabia

Abdullah II, King of Jordan

Abedin, Arya

Abeiderrahmane, Nancy

Abir (mother in Cairo)

Abou-Jamra, Hoda

Abraaj Capital

Abu Dhabi: Etihad Airways Grand Prix; higher ed institutions from around the world, sports tourism

ACCESS (Dearborn, MI)

Acra, Reem

Advertising: aimed at women as head of household, Arab brand ambassadors, catering to Arab diversity catering to Saudi Arabia; evidence of shahadain; largest advertisers in Arab world; online spirit of generosity in, during Ramadan, strategies for reaching ...

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