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The Arab World Unbound: Tapping into the Power of 350 Million Consumers by Vijay Mahajan

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Chapter 9

Tapping into the Arab Diaspora

The million of citizens in the Arab diaspora invest billions of dollars annually in the Arab world. Arabs living abroad also are returning home to help lead and create new opportunities and businesses, bringing the expertise of the rest of the world back to the region. In both their adopted countries and their Arab homelands, the diaspora presents a tremendous market opportunity.

The conference room at the American Arab Chamber of Commerce in Dearborn, Michigan, looked like the war room at a political campaign headquarters. Stacks of papers covered the conference tables. A flip chart listing the various responsibilities and details for workers and volunteers stood in the corner. I'd arrived in June ...

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