August 2012
Beginner to intermediate
436 pages
9h 28m
English
Content preview from The Arab World Unbound: Tapping into the Power of 350 Million Consumers
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Chapter 9
Tapping into the Arab Diaspora
The million of citizens in the Arab diaspora invest billions of dollars annually in the Arab world. Arabs living abroad also are returning home to help lead and create new opportunities and businesses, bringing the expertise of the rest of the world back to the region. In both their adopted countries and their Arab homelands, the diaspora presents a tremendous market opportunity.
The conference room at the American Arab Chamber of Commerce in Dearborn, Michigan, looked like the war room at a political campaign headquarters. Stacks of papers covered the conference tables. A flip chart listing the various responsibilities and details for workers and volunteers stood in the corner. I'd arrived in June ...
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