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The Arab World Unbound: Tapping into the Power of 350 Million Consumers by Vijay Mahajan

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Figure 1 A public-private partnership is taking advantage of one of Jordan's few natural resources: olives. Jordan's Treasure, a premium olive oil, is the first product to carry the royal seal of King Abdullah II.

Courtesy of Integrated Olive Products

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Figure 2 Lipton tea is one of the most widely recognized brands in the Arab world, and in many countries the brand name has become a generic term for all tea bags.

Courtesy of Unilever

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Figure 3 Companies often produce multiple versions of the same advertisement to accommodate cultural and religious ...

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