August 2012
Beginner to intermediate
436 pages
9h 28m
English
Content preview from The Arab World Unbound: Tapping into the Power of 350 Million Consumers
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Figure 1 A public-private partnership is taking advantage of one of Jordan's few natural resources: olives. Jordan's Treasure, a premium olive oil, is the first product to carry the royal seal of King Abdullah II.
Courtesy of Integrated Olive Products
Figure 2 Lipton tea is one of the most widely recognized brands in the Arab world, and in many countries the brand name has become a generic term for all tea bags.
Courtesy of Unilever
Figure 3 Companies often produce multiple versions of the same advertisement to accommodate cultural and religious ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.