August 2012
Beginner to intermediate
436 pages
9h 28m
English
Content preview from The Arab World Unbound: Tapping into the Power of 350 Million ConsumersBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Preface: A Consumer Rihla
Before setting out on my journey to discover the Arab world, I didn't know much about the region and its consumers. Most of what I knew I'd picked up from U.S. news reports about political turmoil, armed conflicts, honor killings, and religious oppression. The consumers I read about were religious zealots, oil-rich sheiks, Somali pirates, women in veils, and young girls and boys brought up to despise Western culture. Intellectually, I knew these images amounted to little more than stereotyped scenes of a richly diverse culture and society, but beyond that, I realized I didn't really know the real Arab consumer at all. I decided it was time to find out.
Inspired by the great Moroccan explorer Ibn Battuta, I set out on ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.