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The Arab World Unbound: Tapping into the Power of 350 Million Consumers by Vijay Mahajan

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Introduction

Sometimes it seems as if Arab world has more definitions than it does countries. When I chose to research the consumer markets of the Arab world, I realized almost any definition I picked would be arbitrary, at least to some degree. I finally settled on the twenty-two member countries of the Arab League (Figure I.1).

Figure I.1 Map of Arab League Countries

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Note: The dashed line in Sudan separates North from South Sudan, which became an independent country in mid-2011. The Arab League includes Comoros, which is located approximately 950 miles (1,530 kilometers) south of Mogadishu and is not pictured here. Source: University of Texas, ...

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