January 2011
Beginner
208 pages
7h 43m
English
Content preview from The Art of Music Publishing
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Business and strategic planning |
14 |
So, you might ask, why on earth is there a chapter on business models? Well, my dear friends, music publishing is a business, as are all other sectors of the music and media industries, and is subject to the same pressures as all other businesses, as well as having its own specific threats.
These wonderful business models allow you to work smarter not harder. They allow you to peer into the future as well as the past, and help you to see the express train before it hits you. Talking of express trains, for my Master’s Dissertation in Business Entrepreneurship in 2001, entitled ‘Tightening the net – making the net pay’, I researched many areas, conducting primary research to ascertain the size of ...
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