The Art of Design Strategy: Tracing the Future of Design Innovation

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2025

G. WongThe Art of Design StrategyDesign Thinkinghttps://doi.org/10.1007/979-8-8688-0552-3_10

10. Influencing Senior Leadership and Decision-Makers

Garkay Wong¹  

(1)

Berkeley, CA, USA

 

What do decision-makers care about? Senior executives face the daunting task of catering to the needs of two main stakeholder groups—customers and investors. Customers contribute to the company’s revenue through their purchases, and investors provide the necessary financial backing for growth. These two groups can have very different (and at times conflicting) priorities, and it’s up to the decision-makers to find the right balance. At this stage, we have a good understanding ...