The Art of Design Strategy: Tracing the Future of Design Innovation

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2025

G. WongThe Art of Design StrategyDesign Thinkinghttps://doi.org/10.1007/979-8-8688-0552-3_3

3. Introducing the TRACES Framework

Garkay Wong¹  

(1)

Berkeley, CA, USA

 

Now that you have a clear idea of your company’s direction and how you plan to get there—whether that’s sticking with business as usual or following a path of growth—it’s important to consider the risks that might disrupt or challenge your plan. TRACES helps you identify the risks and develop strategies to mitigate them. As you go through the process, you might find new opportunities to adjust your growth plans to ensure your approach stays aligned with your organization’s shared objectives.

In this ...