The Art of Design Strategy: Tracing the Future of Design Innovation

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2025

G. WongThe Art of Design StrategyDesign Thinkinghttps://doi.org/10.1007/979-8-8688-0552-3_7

7. Building and Retaining Design Talent

Garkay Wong¹  

(1)

Berkeley, CA, USA

 

When Elon Musk purchased Twitter for $44 billion, he underestimated the value of one of Twitter’s greatest assets: the knowledge and expertise of its 7,500 employees. Without this talent, X, as it is now called, is just a shell of a company with office space, some patents, a brand (albeit a damaged brand) that lacks the ability to innovate, iterate, and refine. Musk didn’t help matters by making design and functionality changes without consulting anyone. While we don’t have definitive numbers ...