The Art of Design Strategy: Tracing the Future of Design Innovation

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2025

G. WongThe Art of Design StrategyDesign Thinkinghttps://doi.org/10.1007/979-8-8688-0552-3_2

2. Laying the Groundwork

Garkay Wong¹  

(1)

Berkeley, CA, USA

 

Where are we going, and how will we get there? These fundamental questions shape a company’s vision and define its strategy for success. For over a century, Disney—one of the most enduring and impactful companies—has provided quality entertainment for families. It wasn’t by accident. Walt Disney had a clear vision from the beginning. He knew to achieve his goal he had to build an animation studio, create theme parks, and hire top talent to produce quality entertainment. Walt Disney strictly enforced his vision ...