The Art of Design Strategy: Tracing the Future of Design Innovation

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2025

G. WongThe Art of Design StrategyDesign Thinkinghttps://doi.org/10.1007/979-8-8688-0552-3_12

12. Looking Ahead: Design as a Force for Good

Garkay Wong¹  

(1)

Berkeley, CA, USA

 

Today, we face unprecedented changes in how we interact with people, products, society, and the environment—forcing us to radically rethink how we operate. Rather than remaining inwardly focused, it’s time to drive design’s impact outward. Design has the potential to be a powerful catalyst for change. It has the power to extend our influence beyond our organizations and into the communities we serve. This requires designers to adopt new ways of thinking and working to explore design strategies ...