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The Best Interface Is No Interface: The Simple Path to Brilliant Technology by Golden Krishna

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4. UX ≠ UI: I make interfaces because that’s my job, bro

Yeah, we went down the wrong path, but it’s not really our fault.

Look at these job listings. No, these aren’t cherry-picked posts copied and pasted from generic companies and small businesses doomed for failure. They’re real, recent listings from the technology elite, the perceived-to-be successful and knowledgeable that are revered from 60 Minutes to TechCrunch:

Sr. UX/UI DesignerAmazon Corporate LLC, Seattle, WA

UI/UX DesignerApple Inc., Cupertino, CA

Lead User Experience & UI DesignerHP, Sunnyvale, CA

UX/UI DeveloperAdobe, San Jose, CA

UI/UX Designer ISamsung TelecommunicationsAmerica, San Jose, CA

UX/UI Mobility DesignerDell, Round Rock, TX

Senior UX/UI DesignerGoPro, Cardiff-by-the-Sea, ...

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