The Best Interface Is No Interface: The Simple Path to Brilliant Technology

16. Change: You hate this book? Thank you.

A lot of people won’t like this book.

I don’t blame them.

Some of those people have built robust processes around making screens and graphical user interfaces, and over the years they have gotten really damn good at it. Maybe they’ve sold those ideas to clients for lots of money, shared those ideas at conferences or in classrooms around the world, and built their reputation around being experts in screen-based thinking. That’s how they earn their living; maybe that’s even how they made a fortune.

So for me to say that what they are good at doing, what pays their bills, is actually the wrong way to go is definitely not going to rub those people the right way. It’s going to make them dislike this book, ...