October 2022
Intermediate to advanced
398 pages
13h 6m
English
Content preview from The Business of Film, 3rd Edition
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Chapter 2 A Business Overview of Film
The film business has certain characteristics that distinguish it from other types of commercial enterprises, and that demand expertise in, and mastery of, the business consequences that flow from these attributes.
Key Characteristics of the Industry
While the technological side of the film industry has changed dramatically from the very beginning, certain business characteristics remain constant, and patterns have emerged regardless of technology.
These characteristics include:
- film as intellectual property;
- managing creative talent;
- film as a global product;
- film takes a long time to develop, produce, and market;
- market structure—oligopoly; with a handful of companies—streamers ...
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