October 2022
Intermediate to advanced
398 pages
13h 6m
English
Content preview from The Business of Film, 3rd Edition
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Chapter 8 Film Exhibition, Retail, and Consumption
Exhibition is the point of purchase for a movie, when consumers will pay for and view a film. Certain windows require direct transactions, such as a visit to a movie theater, Premium Video on Demand or Electronic Sell Through, others such as Subscription Video on Demand do not.
Prior to Covid, trends affecting the exhibition side of the business included steep competition from a wide variety of entertainment options available to consumers, declining theater attendance in America, and the shift to SVOD. To compensate for declining theater attendance, studios responded by releasing more comic-book type movies, prequels, sequels, and fewer genres. Well-known intellectual ...
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