October 2022
Intermediate to advanced
398 pages
13h 6m
English
Content preview from The Business of Film, 3rd Edition
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Chapter 7 Movie Marketing
The marketing of a movie encompasses all of the advertising, promotion, and publicity activities that create audience awareness for a film. Together with the distribution team, a film’s marketing professionals define the target market for a movie, and create and sustain awareness of the film to motivate viewers to see it.
Marketing: Creating Awareness for a Film
Marketing and distribution executives work together to create a strategic plan to sell a film to the public. There are no second chances to release a film into the marketplace, and the first launch of a movie will have an impact on the success or failure of the film over its economic lifetime. Effective distribution and marketing ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.