Chapter 7
Movie Marketing
The marketing of a movie encompasses all of the advertising, promotion, and publicity activities that create audience awareness for a film. Together with the distribution team, a film’s marketing professionals define the target market for a movie, and create and sustain awareness of the film to motivate viewers to see it.
Marketing: Creating Awareness for a Film
Marketing and distribution executives work together to create a strategic plan to market and distribute a film. There are no second chances to release a film into the marketplace, and the theatrical launch of a movie will have an impact on the success or failure of the film over its economic lifetime. Effective distribution and marketing are just as important ...
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