June 2018
Beginner
334 pages
11h 38m
English
Content preview from The Business of Film, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 7
Movie Marketing
The marketing of a movie encompasses all of the advertising, promotion, and publicity activities that create audience awareness for a film. Together with the distribution team, a film’s marketing professionals define the target market for a movie, and create and sustain awareness of the film to motivate viewers to see it.
Marketing: Creating Awareness for a Film
Marketing and distribution executives work together to create a strategic plan to market and distribute a film. There are no second chances to release a film into the marketplace, and the theatrical launch of a movie will have an impact on the success or failure of the film over its economic lifetime. Effective distribution and marketing are just as important ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.