Chapter     10

After You Have a User Base

At this point, we are going to assume that you have had some moderate degree of success after releasing your application. You now need a way to maintain your user base after it has gone live.

Customer Support

Once your app is deployed, your users are sure to have questions, complaints, and suggestions. At the very least, you should provide them with an e-mail address so they can send questions. To reduce the time you spend fielding these questions, you will definitely want to provide some in-app or online help.

Regardless of how you reach out to your customers, you should make sure that you interact with them in a way that meets their needs. While it can be trying to continually answer the same sort ...

Get The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More, Second Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.