Introduction

Hi, it’s Mark and … I’m back! Some of you might remember the first edition of this work. I focused on the very early part of the learning curve for new Android app developers—such as what to do even if you have never heard of the Android operating system or marketplace. I demonstrated how to download programs such as Java and the Eclipse IDE, and showed you a thing or two about programming using these software tools. I also introduced subjects that are basic to marketing anything, such as reaching a target audience, establishing your application’s “culture,” spreading the word about your applications through various online and print sources, how to publish on Google Play (then called Android Market), and what to do after your initial ...

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