Your App and a Business PlanIdentify the Problem That You Are SolvingAnalyze Your CompetitionDetermine the Target MarketEvaluate Technical, Execution, and Market RisksThink About Monetization and PricingTesting Your Market Demand HypothesisTools for Prototyping Your Screen ShotsTools for Setting up a Web SiteYour Baby Might Be UglyYou’re the BossSummary