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Introduction
A Moonshot Moment for Business and the Great Economic Opportunities of Our Time
DAVID COOPERRIDER AND AUDREY SELIAN
ONE OF HUMANITY’S GREATEST GIFTS is that in times of profound shock and disruption, new perspectives are forged. Such moments tend to be historical ones—moments when new possibilities for humanity can be established and new eras born. Could it be that we are standing at the threshold of the next episode in business history?
The quest in this book is ultimately to explore the profound new enterprise logic propelling the “business of building a better world”—ways that the field of business is increasingly becoming an ...
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