The Business of Building a Better World
by David Cooperrider, Audrey Selian, Jesper Brodin, Halla Tómasdóttir
FOREWORD
Jesper Brodin (CEO, Ikea) and Halla Tómasdóttir (CEO, the B Team)
FOR ALL THAT HUMANITY HAS lost and endured in the recent past, climate change remains the biggest challenge of our time. It threatens our way of life, our resilience, and our safety. And while words can inspire, it is action that sparks change and creates hope for the future. Seeing as this book is already in your hands, you just might feel the same.
We are in a critical decade, maybe the most important one for humankind. History will remember us for the actions we take or fail to take.
The question to ask yourself: How will I choose to lead during this decade?
We choose to lead with purpose and values. Our values animate our core humanity. They compel us to take a stand ...
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