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The Role of Consciousness in Accelerating Business as an Agent of World Benefit

CHRIS LASZLO AND IGNACIO PAVEZ

THE SEARCH FOR A NEW THEORY of business is driven by a deep misalignment between today’s purpose of economic organizing and what society needs to flourish. The reason why businesses exist can no longer be to maximize profits while only reducing their ecological footprint and minimizing social harm. Such an antiquated notion of corporate social responsibility—prevalent in the latter half of the twentieth century—is leading businesses to contribute, at the aggregate level, to a worsening of many of the social and environmental problems ...

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