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The Trillion-Dollar Shift

Business for Good Is Good Business

MARGA HOEK

THIS IS THE ERA when business for good is good business. A new era in which there is every reason for businesses to want to save the world. Responsible business models and capital investment can be pivotal drivers for good and can open many exciting markets as well. Rather than seeing sustainable practices as problems or growth limiters, companies should embrace sustainability as a domain of huge growth potential. We are currently experiencing a trillion-dollar shift in business and capital opportunities—a $12 trillion opportunity to be precise—just in this decade alone. ...

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