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Stakeholder Capitalism
Three Generations, One Voice
R. EDWARD FREEMAN, JOEY BURTON, AND BEN FREEMAN
INTRODUCTION
Every generation leaves behind a set of challenges for subsequent generations to solve. This is especially true when we consider the role of business in society. Since the post–World War II Greatest Generation, we have seen numerous transformations of our underlying narrative about business take place. We are currently on the cusp of a new narrative about business that has the potential to transform society for the better. It goes by several names. We will designate it as “stakeholder capitalism.” Others have called it “conscious ...
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