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The Chocolate Conversation: Lead Bittersweet Change; Transform Your Business by Rose Fass

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Index

A

acquisitions. See mergers and acquisitions

action

clarity leading to, 118–120

at IBM, 12

inciting others to, 7

leaders in creating, 62–63

message discipline and, 122

action plans, 165

Ad Age, 33

advertising, above the line vs. below the line, 30. See also marketing

Akers, John, 9–10

Alberthal, Les, 133, 134

Allaire, Paul, 15–17, 20, 43, 132–135

Alto PCs, 14, 41

Amazon, 49

Anderson, Susan, 26, 162

AOL, 4

Apple Computer, 9, 10, 14

clutter removed at, 114–115

going there by, 104

innovation at, 105

iTunes, 50

niches filled by, 45–46

relevance at, 14, 40–41

technology changes and, 45–47

value of brand, 47–48

worldview at, 47

artful conversations, 102–103

assumptions, 110, 146–147

authenticity, 61–62, 89, 90, 149

automakers bailout, 127–128 ...

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