The Collaborative Sale is the result of our research and our work with our global clients, who are always challenging us to discover better ways to equip their sales teams to achieve maximum performance. To all of our clients, we thank you for the opportunity to make a difference in your businesses.
We also thank our colleagues at Sales Performance International (SPI), especially Robert Kear, Jimmy Touchstone, Brandon Uttley, Steve Smith, Jon Roy, Mike Racel, Dave Christofaro, Ken Cross, Grant Cox, Andy Smith, Mac McLaughlin, Phil McCrory, Jurgen Heyman, Steven Vantongelen, Sean DesNoyer, and Doug Handy. Their insights and contributions to this book have been enormous. Our thanks go also to Andrea Cinq-Mars and Leigh Anne Zeitouni for their help with graphics and aesthetic advice. And thanks also to the world's greatest assistant, Sandra Albertson.
We interviewed many clients and industry experts to identify and validate current trends and best practices in selling, which have been included in this book's contents. We would especially like to thank Alan Cline, Rob Ritchie, Bill Williams, David Ivester, David Quebbemann, Perry Santia, Bruce Balthaser, Harry Kelly, Alex Boss, Stefaan van Hooydonk, Robert Chesney, Dave Stein, Peter Ostrow, Jim Ninivaggi, and Jim Dickie for their time and willingness to share their experiences and observations.
We give special thanks and recognition to Tamela Rich, a talented writer, for her contributions to this book. Tamela has a ...