August 2001
Intermediate to advanced
336 pages
8h 19m
English
Content preview from The CRM Handbook: A Business Guide to Customer Relationship Management
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Contents
Chapter 1 Hello, Goodbye: The New Spin on Customer Loyalty
The Cost of Acquiring Customers
From Customer Acquisition to Customer Loyalty
… to Optimizing the Customer Experience
How the Internet Changed the Rules
From Product to Customer: A Marketing Retrospective
Relationship Marketing and One-to-One
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.